After working together over the last 20 months under the Vendo banner, Media City and Signpatico have officially merged. The companies will now solely operate as Vendo Media Inc., an out-of-home promotional company, according to a press release.

Media City and Signpatico collaborated to form a joint sales and marketing front that primarily focused on selling outdoor digital boards. With Media City offering mainly Eastern Canada outdoor digital assets, along with its indoor network, and Signpatico focusing on Western Canada outdoor digital assets, the move made sense.

"This merger is impactful for both our stakeholders and the DOOH market. We are now able to provide a unified, competitive and wide-reaching network for a growing DOOH buying audience," James McDonnell, CEO of Signpatico, said in the release.

Through expansion, Vendo Media offers 400-plus DOOH displays throughout Canada. Additionally, the company offers digital and non-traditional options in office towers and shopping centers and a network of OOH poster boards.

"During the most challenging OOH period our industry has ever faced, we were able to combine forces, talent and assets to grow our business. As the pandemic changed work and travel habits along with population shifts, we put all of our energy into building the biggest national and regional Outdoor Digital network," Sylvio Deluca, CEO of Media City, said in the release. "I'm extremely proud to announce that we are the first company in Canada to reach over 100-plus markets."

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